Cookie Policy

Last updated: 17 October 2026

This website uses minimal storage to help the site work. This page explains what is stored and why.

Essential storage

This site stores two small entries in your browser’s local storage: one to remember that you have acknowledged the cookie notice, and one to remember whether you accepted analytics. These are strictly necessary for the notice and your choice to work, and cannot be switched off. They are not tracking cookies and contain no personal information.

If you buy one of my guides, a single cookie called guide_access is also set on your device. It is strictly necessary, because it is what keeps you signed in to the guide you have bought. It is only set after a purchase or when you open the access link I email to you, and is never set for other visitors. It contains your email address and the guide it unlocks, in a signed form that cannot be altered. It is only sent to the guide pages of this site, cannot be read by scripts, and expires after 30 days.

Third-party services

The fonts on this site are served from the site itself, so no third party sees that request. This site does use external services that may process limited data:

• Brevo (forms and emails) - when you submit an enquiry, sign up to the email series or ask to be notified about a new guide, your details are delivered via Brevo, our email processor, before being read directly by the practice. Brevo also sends the emails that give access to a guide you have bought. Brevo operates under a data processing agreement and complies with UK GDPR.
• Stripe (guide payments) - if you buy a guide, the payment form is provided by Stripe. SeeStripe’s privacy policy.

Analytics (Google Analytics 4)

This site uses Google Analytics 4 (GA4) to understand how visitors find and use the site - for example which pages are read most and whether people reach the contact page. It is used only in aggregate, to improve the site. It is never used to identify you personally, and no advertising or remarketing cookies are set.

Analytics only runs if you consent. Google Consent Mode is set to deny analytics storage by default, so no analytics cookies (such as _ga or_ga_<container-id>) are set unless you choose “Accept all” on the cookie notice. If you choose “Essential only”, Google receives a cookieless signal that a page was viewed, but nothing is stored on your device and no identifier is kept that would let your visits be linked together. Anonymous events, such as an enquiry form or email sign-up being submitted, are recorded in the same way.

If you accept and later change your mind, clearing this site’s cookies and local storage in your browser will remove the analytics cookies and bring the notice back, so you can choose “Essential only”. SeeGoogle’s privacy policy.

Managing cookies

You can clear local storage and cookies at any time through your browser settings. For most browsers, this is under Settings › Privacy & Security. Clearing storage will cause the cookie notice to reappear on your next visit.

More information

For details on how personal data is handled more broadly, see theprivacy policy. If you have any questions, pleaseget in touch.